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Free marketing tools

14 ungated calculators, audits, and generators for SEO, Generative Engine Optimization, and Google Ads — used by agencies, freelancers, and in-house ops teams.

Most popular
Free SEO + CWV Audit
10-point audit covering Core Web Vitals, on-page SEO, structured data, OpenGraph. Sub-15-second turnaround.
UTM Builder
Build campaign URLs with utm_source / medium / campaign / term / content. Copy + share-ready in seconds.
New
LLM Mention Checker
Type your brand + a category. We ask Gemini whether AI tools recommend you.
Schema Markup Generator
Generate Article, Product, FAQPage, LocalBusiness JSON-LD with rich-result-eligible fields.
CPA Calculator
Cost per acquisition: spend ÷ conversions. Quickly model what a campaign should cost.
ROAS Calculator
Revenue ÷ ad spend. Includes break-even analysis vs your gross margin.
Ad Budget Calculator
Reverse-engineer monthly ad spend from a target conversion volume + acceptable CPA.
Break-Even ROAS
Given your gross margin, what's the minimum ROAS that doesn't lose money?
CLV Calculator
Customer lifetime value: AOV × purchase frequency × lifespan × gross margin.
Local SEO Audit
GBP, citations, local schema, NAP consistency. Built for multi-location brands.
Law Firm SEO Audit
Bar-rule compliance + practice-area pages. Vertical pack for legal marketing.
Comparison Page Generator
Generate "X vs Y" comparison pages — the highest-intent SEO format that exists.
Podcast SEO Repurposer
Turn one podcast episode into 8+ pieces of SEO-ready content via AI.
AI Overviews Tracker
Track when Google AI Overviews cite your brand vs competitors.

Why we publish free tools

Most marketing tools answer one specific question — and the best ones answer it in five seconds, with no friction. We built this collection so the answer to “what’s my CPA target?” or “is my schema valid?” or “does ChatGPT mention my brand?” is one click away. No demo, no auth, no email harvesting.

If you’re running marketing ops for an agency or in-house, the full MarqOps platform automates what these tools surface manually: anomaly detection, rules engine, daily rank tracking, schema drift alerts, brand-mention monitoring across LLMs, and one-click reports for your stakeholders. We charge for that. We don’t charge for the underlying calculators or audits.

Common questions

Are these tools really free? What's the catch?

All tools listed here are free with no auth required. Some heavier tools (the LLM mention checker uses Gemini and rate-limits per IP). The catch is honest: we hope you find them useful enough to try the full MarqOps platform.

Do you log my searches?

We log audit URLs and aggregated tool usage for product analytics. We do not sell or share data. URLs you audit are not added to any tracking unless you sign up and opt in.

Why so many tools?

Each tool covers a specific job-to-be-done that marketing ops teams hit weekly. Bundling them into one platform — with shared brand intelligence, automation, and reporting — is what MarqOps the product offers. The free tools are the good-faith preview.