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Before
Unsupported attribution
After
Verified observation
NORTHSTAR
Home Services
June performance report
Executive summary
Strong demand and efficient spend delivered more qualified leads.
June brought meaningful growth across paid and organic channels.
Cost per qualified lead improved 14.2% as efficiency gains offset higher volume.
Qualified leads
Cost per qualified lead
Organic clicks
Source rails Live evidence
Google Ads
Campaign change log
Search Console
Top landing pages
CRM export
Qualified outcomes
Complete the claim firewall above
The report says what happened—without pretending it knows more.
Promise ledger
Work, outcome, next decision.
Completed work
Budget, keyword, ad-copy, landing-page, and tracking changes.
Measured outcome
Qualified leads +25.9%. Cost per qualified lead −14.2%.
Next decision
Hold cost per qualified lead below $130 while testing service-intent landing pages.
Before → after
Campaign changes drove the increase in qualified leads.
Qualified leads increased 25.9% after campaign changes were implemented; source data does not establish sole causation.
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