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A client-ready report. Every claim accounted for.

Before

Unsupported attribution

After

Verified observation

N

NORTHSTAR

Home Services

June performance report

Executive summary

Strong demand and efficient spend delivered more qualified leads.

June brought meaningful growth across paid and organic channels.

Cost per qualified lead improved 14.2% as efficiency gains offset higher volume.

Qualified leads

34+25.9%

Cost per qualified lead

$124−14.2%

Organic clicks

1,820+10.7%
2 verified · 1 needs contextMarqOps Claim Firewall

Source rails Live evidence

Google Ads

Campaign change log

Budget +20%
Negative keywords
Ad copy refresh

Search Console

Top landing pages

AC repair · 612
HVAC install · 487
Emergency · 398

CRM export

Qualified outcomes

Google Ads · 19
Organic · 11
Direct / other · 4

Complete the claim firewall above

The report says what happened—without pretending it knows more.

Promise ledger

Work, outcome, next decision.

Completed work

Budget, keyword, ad-copy, landing-page, and tracking changes.

Measured outcome

Qualified leads +25.9%. Cost per qualified lead −14.2%.

Next decision

Hold cost per qualified lead below $130 while testing service-intent landing pages.

Before → after

Campaign changes drove the increase in qualified leads.

Qualified leads increased 25.9% after campaign changes were implemented; source data does not establish sole causation.

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