Crawling and indexing
Check robots directives, sitemap inclusion, status codes, canonical signals, internal discovery, and what Search Console reports for priority URLs.
Free scan · specialist-tool aware
SEO audit software for agencies that turns findings into action.
Run a free single-page scan, combine it with Search Console and a full-site crawler, then turn verified findings and completed fixes into an evidence-checked client update.
Public scan: one URL · ten checks · no signup · no private Search Console access
A useful SEO audit covers more than a score.
On-page and duplication
Review titles, descriptions, headings, canonical targets, substantive uniqueness, and whether each indexable URL serves a distinct search intent.
Experience and structured data
Measure Core Web Vitals, mobile behavior, and page-matched structured data without treating a passing score or schema block as a ranking guarantee.
Evidence and next action
Prioritize findings by impact and confidence, record the completed fix, and make the next owner or decision explicit in the client update.
The agency audit stack
Use each tool for the evidence it can actually provide.
MarqOps is not a substitute for every crawler, rank tracker, or backlink database. The strongest workflow combines specialist discovery with accountable follow-through.
| Audit job | Best-fit layer | Truthful scope |
|---|---|---|
| Fast public page scan | MarqOps free audit | Ten checks on one submitted URL; no signup and no private property access. |
| Google indexing evidence | Search Console | Page indexing totals and URL Inspection evidence for a verified property. |
| Full-site technical discovery | Specialist crawler | Site-wide URLs, redirects, canonicals, internal links, templates, and configurable extraction. |
| Keyword and backlink research | Research platform | External keyword, competitor, backlink, and rank-tracking datasets not provided by the public scan. |
| Client explanation and follow-through | MarqOps reporting | Finding, completed work, source fact, qualified interpretation, prior promise, and next action. |
Primary references: Google's Page indexing report, URL Inspection documentation, Core Web Vitals guidance, and structured data introduction.
Local evidence standard
Publish a city page only when the local evidence is real.
Phoenix is the current example: responsible Arizona and Maricopa sources, explicit limitations, and no generic local-ranking promises. Other city templates remain out of the sitemap and noindexed until they meet the same standard.
Phoenix evidence-led SEO audit
Review the local evidence checklist, public-record sources, technical scope, and claims the page deliberately does not make.
View the Phoenix auditSEO audit software questions.
What is SEO audit software?
SEO audit software checks a website or page for technical, on-page, structured-data, performance, and indexing issues. Tools vary in scope: some scan one URL, some crawl an entire site, and some monitor verified Google data over time.
What does the free MarqOps SEO audit check?
The public scan checks one submitted URL across ten on-page, structured-data, social-preview, mobile, and Core Web Vitals signals. It does not crawl the entire site or access private Search Console data.
Does MarqOps replace Screaming Frog, Sitebulb, Ahrefs, or Semrush?
No. Keep a specialist crawler for site-wide technical discovery and a research platform when you need backlink, keyword, or competitor databases. MarqOps provides a fast public scan and an evidence-checked reporting workflow.
Why can an audit tool miss indexing problems?
A public page scanner can inspect the URL it receives, but only Google Search Console can show what Google knows about a verified property or specific URL. Use the Page indexing and URL Inspection reports alongside a crawl.
How often should an agency run an SEO audit?
Use a baseline audit before material work, repeat focused checks after releases or migrations, and monitor priority templates on a cadence that matches their change risk. The right frequency depends on site size, release velocity, and business impact.
Can audit findings become a client report?
Yes. Record the finding, responsible source, completed fix, observed outcome, remaining uncertainty, and next action. MarqOps keeps those parts separate and requires human approval before the client update is shared.
Find the issue. Verify the fix. Explain what happens next.
Start with the public scan, compare specialist tools when you need deeper discovery, then carry the evidence into an approved client update.