Keep the dashboard for connected data and visualization. Add MarqOps when the recurring burden is commentary, claim checking, prior promises, and the next client decision.
No signup for the sample · Seven-day trial starts after data is committed · Solo $19/month
Client report
Source receipt
Looker Studio export or valid CSV
Selected material facts from the dashboard period
Conversions
47 +18.0%
Work completed
Landing-page and campaign updates
Imported from the agency change log
Causation claim
The landing-page update caused conversion growth.
Human approval
Review required before publishing
The hard part is deciding what the data supports, remembering what the team promised, and explaining what happens next.
What most reporting tools do.
Data collection
Pull metrics from source platforms.
Charts and filters
Explore performance and segment results.
Scheduled delivery
Distribute dashboards on a cadence.
“Organic clicks increased 21%”
Verified
“Technical fixes caused the increase”
Needs context
“SEO generated $50,000”
Unsupported
What makes the story defensible.
Work completed
Record what changed and when.
Claim confidence
Separate fact from interpretation.
Promise continuity
Carry commitments into the next period.
Human approval
Keep the operator accountable.
One reporting job. Four accountable parts.
MarqOps keeps activity, outcomes, explanations, and next actions separate so the final update says no more than the evidence can support.
Google’s reporting product supports connected data, templates, configurable charts, calculated fields, interactive controls, responsive or freeform layouts, sharing, and scheduled delivery. MarqOps does not recreate that general-purpose canvas.
The agency may still copy values into commentary, verify the comparison period, remember completed work, qualify causation, find last month’s promises, and obtain account-owner approval. That is the narrower workflow MarqOps addresses.
A client update does not need every dashboard widget. Select the facts that materially change the client decision, attach the completed work, and review whether each explanation is supported, plausible, or unsupported.
Open the sample first. If the evidence workflow fits, test one anonymized client through a supported Google connection or CSV upload. Your current dashboard can remain the data and exploration layer.
The products solve different jobs and can be used together.
| Decision | Looker Studio | MarqOps |
|---|---|---|
| Build configurable dashboards | Strong fit | Not the primary job |
| Connect and visualize varied data | Strong fit with Google and community connectors | Focused Google inputs plus valid CSV uploads |
| Charts, filters, controls, and calculated fields | Core product capability | Not a general-purpose canvas |
| Recurring report delivery | Scheduled delivery is supported | Share after operator approval |
| Record work completed | Manual annotation or separate workflow | First-class report input |
| Carry prior commitments forward | Requires a separate process | Promise ledger |
| Check narrative claims | Manual editorial review | Evidence checks and claim classification |
Connect Google Search Console, GA4, or Google Ads—or upload a valid CSV. Your trial starts only when real data is committed.
Bring one client
Choose one client or engagement.
Connect or upload
Use Google data or a valid CSV.
Review every claim
Resolve anything the evidence cannot support.
Approve and share
Publish only after human review.
No card · No onboarding call · Solo $19/month
No. It is an evidence and narrative workflow for marketing client reporting.
No. The intended workflow can keep Looker Studio as the data and dashboard layer.
MarqOps supports focused Google inputs and valid CSV uploads. It does not import and reproduce an entire Looker Studio canvas.
No. A human operator must approve the report before it is shared.
The agency can connect work, outcomes, source evidence, prior commitments, and next actions without rebuilding its dashboard.